The Safety Match Industry in India has an in-depth history attached to it. Sivakasi, Kovilpatti & Sattur are the prime regions in South India where 80% of Safety matches production comes from. The region is a cluster for safety match manufacturing where raw materials and technology is supported by a wide range of suppliers. The Safety Matches Industry was competing in the domestic market when the promoters of Apex identified the opportunity in Safety matches in the International market. India was exporting about 300 containers of safety matches in 2005 and the market was poised to grow since other countries like China and Indonesia were losing their competitiveness.